Review: SEO Workshop for Photographers
I signed up to attend Rob's SEO Workshop (details can be found here) with the anticipation of learning how to take our website to the next level with respect to its search engine optimization (SEO) ranking. I already knew that Rob knows his stuff; after all, I chose to build our website on the platform he created: Good Gallery. However, I wanted to know more about how a little fix here and a little change there could make a difference in how our website ranks on the major search engines. SEO is not something that is set in stone. It's an ever changing, constantly evolving, moving target.
Enter a fast paced, two day workshop where there were not enough hours in the day to go through the vast knowledge that Rob brings to the table. He has been studying and perfecting his SEO knowledge for a long time and it shows. He reads multiple articles a day to stay on the front edge of the SEO wave. We learned front to back, left to right, all things SEO. From the tools of the trade to how grammar and reading level of the written content can affect your SEO rankings. Rob was very thorough in his explanations, and provided many real world examples on his own sites and those of others to demonstrate the concepts he was trying to convey. At the end of the second day, when the dust settled and the workshop was over, I felt like I walked away with a game plan and tons of notes (32 pages worth to be exact) to help me take our website to the next level and improve its ranking. I believe that with the knowledge gained from this workshop, I can organically grow our site to achieve the SEO rankings that we desire.